Often when I say “I’ve started a small press; we publish the works of those who have trouble breaking into traditional publishing!” what people seem to hear is “me and a bunch of sad saps couldn’t sell our books in the Real World so we’ve made our own place with lower standards.” For those with minimal understanding of traditional publishing (trad pub), this reaction is perhaps understandable? But, truly, there are many things to hate about traditional publishing (and, don’t get me wrong – there are things to love about trad pub, too, but that’s not what this list is about) and it’s entirely reasonable for even highly accomplished authors to have no interest in running the gauntlet of genre restrictions, editorial control, hazing, long waits, and more, that make trad pub at best, um, challenging, and at worst, utterly inaccessible to many authors – even excellent ones.

Written in collaboration with @jhoomwrites, with input from @ramblingandpie, here is a list of ten things that we at Duck Prints Press detest about trad pub, why we hate it, and why/how we think things should be different!

(Needless to say, part of why we created Duck Prints Press was to…not do any of these things… so if you’re a writer looking for a publishing home, and you hate these things, too, and want to write with a Press that doesn’t do them…maybe come say hi?)

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1. Work lengths dictated by genre and/or author experience.

Romance novels can’t be longer than 90,000 words or they won’t sell! New authors shouldn’t try to market a novel longer than 100,000 words!

A good story is a good story is a good story. Longer genre works give authors the chance to explore their themes and develop their plots. How often an author has been published shouldn’t put a cap on the length of their work.

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2. Editors assert control of story events…except when they don’t.

If you don’t change this plot point, the book won’t market well. Oh, you’re a ten-time bestseller? Write whatever you want, even if it doesn’t make sense we know people will buy it.

Sometimes, a beta or an editor will point out that an aspect of a story doesn’t work – because it’s nonsensical, illogical, Deus ex Machina, etc. – and in those cases it’s of course reasonable for an editor to say, “This doesn’t work and we recommend changing it, for these reasons…” However, when that list of reasons begins and ends with, “…because it won’t sell…” that’s a problem, especially because this is so often applied as a double standard. We’ve all read bestsellers with major plot issues, but those authors get a “bye” because editors don’t want to exert to heavy a hand and risk a proven seller, but with a new, less experienced, or worse-selling author, the gloves come off (even though evidence suggests time and again that publishers’ ability to predict what will sell well is at best low and at worst nonexistent.)

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3. A billion rejection letters as a required rite of passage (especially when the letters aren’t helpful in pinpointing why a work has been rejected or how the author can improve).

Well, my first book was rejected by a hundred Presses before it was accepted! How many rejection letters did you get before you got a bite? What, only one or two? Oh…

How often one succeeds or fails to get published shouldn’t be treated as a form of hazing, and we all know that how often someone gets rejected or accepted has essentially no bearing on how good a writer they are. Plenty of schlock goes out into the world after being accepted on the first or second try…and so does plenty of good stuff! Likewise, plenty of schlock will get rejected 100 times but due to persistence, luck, circumstances, whatever, finally find a home, and plenty of good stuff will also get rejected 100 times before being publishing. Rejections (or lack there of) as a point of pride or as a means of judging others needs to die as a rite of passage among authors.

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4. Query letters, for so many reasons.

Summarize all your hard work in a single page! Tell us who you’re like as an author and what books your story is like, so we can gauge how well it’ll sell based on two sentences about it! Format it exactly the way we say or we won’t even consider you!

For publishers, agents, and editors who have slush piles as tall as Mount Everest…we get it. There has to be a way to differentiate. We don’t blame you. Every creative writing class, NaNoWriMo pep talk, and college lit department combine to send out hundreds of thousands of people who think all they need to do to become the next Ernest Hemingway is string a sentence together. There has to be some way to sort through that pile…but God, can’t there be a better way than query letters? Especially since even with query letters being used it often takes months or years to hear back, and…

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5. “Simultaneous submissions prohibited.”

No, we don’t know when we’ll get to your query, but we’ll throw it out instantly if you have the audacity to shop around while you wait for us.

The combination of “no simultaneous submissions” with the query letter bottleneck makes success slow and arduous. It disadvantages everyone who aims to write full-time but doesn’t have another income source (their own, or a parents’, or a spouse’s, or, or or). The result is that entire classes of people are edged out of publishing solely because the process, especially for writers early in their career, moves so glacially that people have to earn a living while they wait, and it’s so hard to, for example, work two jobs and raise a family and also somehow find the time to write. Especially considering that the standard advice for dealing with “no simultaneous submissions” is “just write something else while you wait!” …the whole system screams privilege.

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6. Genres are boxes that must be fit into and adhered to.

Your protagonist is 18? Then obviously your book is Young Adult. It doesn’t matter how smutty your book is, erotica books must have sex within the first three chapters, ideally in the first chapter. Sorry, we’re a fantasy publisher, if you have a technological element you don’t belong here…

While some genre boxes have been becoming more like mesh cages of late, with some flow of content allowed in and out, many remain stiff prisons that constrict the kinds of stories people can tell. Even basic cross-genre works often struggle to find a place, and there’s no reason for it beyond “if we can’t pigeon-hole a story, it’s harder to sell.” This edges out many innovative, creative works. It also disadvantages people who aren’t as familiar with genre rules. And don’t get me wrong – this isn’t an argument that, for example, the romance genre would be improved by opening up to stories that don’t have “happily ever afters.” Instead, it’s pointing out – there should also be a home for, say, a space opera with a side romance, an erotica scene, and a happily-for-now ending. Occasionally, works breakthrough, but for the most part stories that don’t conform never see the light of day (or, they do, but only after Point 2 – trad pub editors insist that the elements most “outside” the box be removed or revised).

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7. The lines between romance and erotica are arbitrary, random, and hetero- and cis-normative.

This modern romance novel won’t sell if it doesn’t have an explicit sex scene, but God forbid you call a penis a penis. Oh, no, this is far too explicit, even though the book only has one mlm sex scene, this is erotica.

The difference between “romance” and “erotica” might not matter so much if not for the stigmas attached to erotica and the huge difference in marketability and audience. The difference between “romance” and “erotica” also might not matter so much if not for the fact that, so often, even incredibly raunchy stories that feature cis straight male/cis straight female sex scenes are shelved as romance, but the moment the sex is between people of the same gender, and/or a trans or genderqueer person is involved, and/or the relationship is polyamorous, and/or the characters involved are literally anything other than a cis straight male pleasuring a cis straight female in a “standard” way (cunnilingus welcome, pegging need not apply)…then the story is erotica. Two identical stories will get assigned different genres based on who the people having sex are, and also based on the “skill” of the author to use ludicrous euphemisms (instead of just…calling body parts what they’re called…), and it’s insane. Non-con can be a “romance” novel, even if it’s graphically described. “50 Shades of Gray” can sell millions of copies, even containing BDSM. But the word “vagina” gets used once…bam, erotica. (Seriously, the only standard that should matter is the Envelope Analogy).

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8. Authors are expected to do a lot of their own legwork (eg advertising) but then don’t reap the benefits.

Okay, so, you’re going to get an advance of $2,500 on this, your first novel, and a royalty rate of 5% if and only if your advance sells out…so you’d better get out there and market! Wait, what do you mean you don’t have a following? Guess you’re never selling out your advance…

Trad pub can generally be relied on to do some marketing – so this item is perhaps better seen as an indictment of more mid-sized Presses – but, basically, if an author has to do the majority of the work themselves, then why aren’t they getting paid more? What’s the actual benefit to going the large press/trad pub route if it’s not going to get the book into more hands? It’s especially strange that this continues to be a major issue when self-publishing (which also requires doing one’s own marketing) garners 60%+ royalty rates. Yes, the author doesn’t get an advance, and they don’t get the cache of ~well I was published by…~, but considering some Presses require parts of advances to get paid back if the initial run doesn’t sell out, and cache doesn’t put food on the table…pay models have really, really got to change.

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9. Fanfiction writing doesn’t count as writing experience

Hey there Basic White Dude, we see you’ve graduated summa cum laude from A Big Fancy Expensive School. Of course we’ll set you up to publish your first novel you haven’t actually quite finished writing yet. Oh, Fanperson, you’ve written 15 novels for your favorite fandom in the last 4 years? Get to the back of the line!

Do I really need to explain this? The only way to get better at writing is to write. Placing fanfiction on official trad pub “do not interact” lists is idiotic, especially considering many of the other items on this list. (They know how to engage readers! They have existing followings! They understand genre and tropes!) Being a fanfiction writer should absolutely be a marketable “I am a writer” skill. Nuff said. (To be clear, I’m not saying publishers should publish fanfiction, I’m saying that being a fanfiction writer is relevant and important experience that should be given weight when considering an author’s qualifications, similar to, say, publishing in a university’s quarterly.)

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10. Tagging conventions (read: lack thereof).

Oh, did I trigger you? Hahahaha. Good luck with that.

We rate movies so that people can avoid content they don’t like. Same with TV shows and video games. Increasingly, those ratings aren’t just “R – adult audiences,” either; they contain information about the nature of the story elements that have led to the rating (“blood and gore,” “alcohol reference,” “cartoon violence,” “drug reference,” “sexual violence,” “use of tobacco,” and many, many more). So why is it that I can read a book and, without warning, be surprised by incest, rape, graphic violence, explicit language, glorification of drug and alcohol use, and so so much more? That it’s left to readers to look up spoilers to ensure that they’re not exposed to content that could be upsetting or inappropriate for their children or, or, or, is insane. So often, too, authors cling to “but we don’t want to give away our story,” as if video game makes and other media makers do want to give away their stories. This shouldn’t be about author egos or ~originality~ (as if that’s even a thing)…it should be about helping readers make informed purchasing decisions. It’s way, way past time that major market books include content warnings.

Thank you for joining us, this has been our extended rant about how frustrated we are with traditional publishing. Helpful? No. Cathartic? Most definitely yes. 🤣

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